Shiprocket Launches AI-Powered MCP Server to Revolutionize Autonomous eCommerce in India

Shiprocket, India’s leading eCommerce enablement platform and an upcoming IPO candidate, has unveiled the country’s first AI-integrated Model Context Protocol (MCP) server—a pioneering move toward autonomous digital commerce.

The newly launched MCP server allows AI agents to execute essential eCommerce functions such as checking shipping rates, generating labels, and tracking orders, all with a single line of instruction. According to the company, this breakthrough paves the way for a hands-free, AI-driven infrastructure that replaces manual workflows with fully autonomous operations.

Designed especially for direct-to-consumer (D2C) brands and MSMEs, the server offers seamless integration, faster task execution, and enterprise-grade security. This innovation is expected to streamline operational efficiency across thousands of businesses in India’s growing online retail ecosystem.

Commenting on the launch, Shiprocket’s MD & CEO Saahil Goel said, “Our MCP Server launch marks a transformative shift from manual workflows to autonomous operations powered by AI. This is how we enable millions of businesses to work smarter, respond faster, and scale effortlessly.”

He further added, “This isn’t just another integration—it’s the beginning of a new interface for eCommerce. We’re moving toward a future where AI not only informs decisions but actually performs the actions in real time.”

With this rollout, Shiprocket reinforces its position as a tech-first logistics and commerce player, embracing the power of AI to reshape how eCommerce functions at scale.