WiseLife, the rising Indian wellness and fitness brand, has raised ₹8 crore in a pre-Series A funding round led by Rukam Capital. The startup gained visibility after featuring on Shark Tank India Season 3, where it received investment offers from all four sharks—Aman Gupta, Anupam Mittal, Ritesh Agarwal, and Namita Thapar.
Founded in 2022 by Prateek Kedia, WiseLife offers a premium range of eco-friendly yoga mats, fitness gear, and lifestyle accessories that emphasize sustainability, affordability, and aesthetic design. The brand is on a mission to become India’s leading wellness brand, creating thoughtful products for yoga and home fitness enthusiasts.
The new capital will be used to enhance WiseLife’s product line, expand its distribution channels, and invest in content and community building. The startup plans to roll out innovative, biodegradable yoga gear while cultivating a strong digital presence and customer base.
Previously, WiseLife raised $145,000 in seed funding in September 2024.
The yoga mat market in India is rapidly expanding, expected to grow from $1.4 billion in 2024 to $2.2 billion by 2033. Globally, the market is projected to reach $26.5 billion by 2030. WiseLife intends to ride this wave of growth through continuous product experimentation and deeper engagement with India’s wellness community.
