As cricket legend Virat Kohli celebrated his 37th birthday on November 5, his off-field empire is growing as fast as his on-field records once did. The man known as the “Chase Master” has turned into one of India’s most successful athlete-entrepreneurs — now earning more from his 11 business ventures than from cricket itself.
According to a report by Private Circle, Kohli holds ownership or stakes in 11 companies spanning food, fashion, technology, sports, and insurance, reflecting a keen eye for long-term brand building.
1. One8 Commune (Passion Hospitality)
Kohli ventured into hospitality in 2017, launching One8 Commune, a restaurant chain operated by Passion Hospitality. The outlets — in Mumbai, Delhi, Pune, and more — embody Kohli’s personal lifestyle, offering a premium dining experience.
2. Ocean Drinks
He invested in Ocean Beverages, a health-focused soft drink manufacturer producing natural alternatives to sugary sodas, aligning with his fitness-first philosophy.
3. Blue Tribe Foods
Together with his wife Anushka Sharma, Kohli backed Blue Tribe Foods, a plant-based protein brand promoting sustainable and cruelty-free diets.
4. Razz Coffee (Svambhan Commerce)
Kohli, alongside Sixth Sense Ventures, invested around ₹19 crore in Razz Coffee, an emerging premium instant coffee label gaining traction among young consumers.
5. World Bowling League
In May 2025, Kohli entered global sports investment by acquiring a stake in the World Bowling League, expanding his presence beyond cricket.
6. Mobile Premier League (MPL)
Kohli’s collaboration with MPL, a top Indian mobile e-sports platform, showcases his foresight in the booming gaming sector.
7. FC Goa (Indian Super League)
Back in 2015, Kohli made his first major investment with FC Goa, becoming the youngest co-owner of an ISL football team — a pioneering move for Indian athletes.
8. WROGN
Co-founded in partnership with Cornerstone Sports LLP, WROGN has become one of India’s leading men’s fashion brands, with Kohli investing about ₹20 crore to fuel its growth.
9. Agilitas Sports
In October 2024, he invested ₹58 crore in Agilitas Sports, a high-performance sportswear venture founded by ex-Puma India executives. The company is positioning itself as India’s home-grown answer to Nike and Adidas.
10. Koo App
Kohli’s small but symbolic investment in Koo, India’s short-form social media app, underlined his support for Indian tech startups, even though the platform shut down in 2024.
11. Go Digit Insurance
In 2020, Kohli invested in Go Digit, a digital-first general insurance company. When the firm went public in 2024, Kohli reportedly gained significant returns, proving his business instincts are as sharp as his batting.
A Billion-Dollar Brand in the Making
From restaurants and coffee to fashion, sports, and insurance, Kohli has diversified his portfolio far beyond endorsements. Analysts note that his annual business income now surpasses his cricket earnings, making him one of India’s richest self-made athlete-entrepreneurs.
His journey signals a shift in how modern athletes view wealth — moving from short-term contracts to long-term equity and brand ownership.
Originally published on newsworldstime.com.
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