Prada Embraces Indian Heritage Post Kolhapuri Row: Rina Dhaka Lauds Ethical Turn
Italian luxury brand Prada has announced a collaboration with Indian artisans following public backlash over its Kolhapuri-style leather sandals, which were initially showcased without crediting Indian heritage. The footwear, priced at ₹1.2 lakh, closely resembled the traditional Kolhapuri chappals—an iconic Indian design dating back to the 12th century.
Fashion designer Rina Dhaka, speaking to NDTV’s Shiv Aroor, applauded the response from Indian media, designers, and citizens for holding Prada accountable. “This is a big win for India,” she said, emphasizing how global acknowledgment can positively impact local artisans and revive traditional crafts.
The Maharashtra Chamber of Commerce, Industries and Agriculture (MACCI) reportedly held a virtual meeting with Prada, which has now shown intent to ethically source materials and collaborate with original Kolhapuri craftsmen. The brand is set to launch a limited-edition ‘Made in India’ line honoring the traditional chappals.
Addressing concerns of cultural appropriation, Rina Dhaka noted that young designers in global fashion houses may unintentionally overlook cultural sensitivities or copyright implications. However, she commended Prada’s commitment to work with Indian craftsmen, calling it both ethical and promising.
She also praised the Maharashtra authorities for facilitating the dialogue with Prada, stating, “This trend surge in Kolhapuris will spark renewed demand and offer a revival opportunity for the craft.”
The incident highlights the importance of cultural recognition in global fashion and how collaborative efforts can ensure that heritage and artisans are respected and empowered.
