India has stepped into a new era of creative collaboration with the launch of WAVES Bazaar, a groundbreaking digital marketplace dedicated to the media and entertainment (M&E) sector. This initiative is part of the World Audio Visual & Entertainment Summit (WAVES), organized by the Government of India and hosted in Mumbai, Maharashtra, from May 1 to 4, 2025.
India’s entertainment industry is experiencing an unprecedented boom—fueled by the explosion of digital platforms, growing regional content production, and an audience hungry for inclusive and dynamic storytelling. Recognizing this momentum, WAVES Bazaar aims to centralize and streamline opportunities for content creators, producers, distributors, and service providers.
🌐 What is WAVES Bazaar?
WAVES Bazaar is India’s first-of-its-kind e-marketplace for the creative economy. It serves as a vibrant digital hub where stakeholders from across the M&E spectrum can connect, collaborate, pitch, and grow. The platform is designed to support:
- AI-powered matchmaking between creators and buyers
- Virtual B2B meetings
- Online pitching sessions
- Webinars and networking events
Since its launch, WAVES Bazaar has already onboarded over 5,500 buyers, 2,000 sellers, and listed nearly 1,000 projects across various media verticals. These early numbers highlight the platform’s potential to revolutionize how creative business is done in India.
💡 Vision for the Future
In the long term, WAVES Bazaar aims to evolve into a comprehensive content and talent marketplace, offering seamless discovery, collaboration, and deal-making tools for professionals across the globe. The platform’s integration of cutting-edge tech with the creative process is being viewed as a pivotal moment for India’s entertainment economy.
Industry veterans see this initiative as a reflection of India’s growing global influence in media and storytelling. By fostering inclusivity, innovation, and international partnerships, WAVES and WAVES Bazaar together are laying the foundation for a future where Indian creativity can lead the world stage.
