Walmart has rolled out an innovative delivery strategy by dividing the U.S. into hexagonal regions. This method improves delivery uniformity and increases Walmart’s ability to offer same-day delivery to 12 million more households. Unlike the traditional zip code segmentation, the hexagon’s efficient design ensures that customers in adjacent areas have consistent access to services. This change positions Walmart to better compete with Amazon Prime by utilizing its existing network of brick-and-mortar stores as fulfillment centers. The company’s technological approach combines innovation with better execution to gain a competitive edge in the retail industry.