Twiddles, the health-focused snacking brand co-founded by cricket icon Yuvraj Singh and Alfinity Studios, has entered into a strategic partnership with Barista Coffee. This collaboration introduces a new range of co-branded snacks now available in Barista cafés across India, strengthening the brand’s presence in the quick-service restaurant (QSR) segment.
The exclusive product lineup includes premium multigrain bars, energy bites, and nut mixes, crafted to complement Barista’s coffee and beverage selections. These offerings target the rising demand for nutritious yet flavorful snack options among health-conscious consumers.
Speaking about the partnership, Yuvraj Singh shared, “At Twiddles, our vision is to make snacking both enjoyable and responsible. Collaborating with Barista allows us to integrate our philosophy into the everyday routines of coffee lovers. This launch is more than just about snacks—it’s a step toward smarter eating habits.”
This rollout also gives Twiddles a valuable opportunity to expand its product portfolio and reinforce its commitment to combining taste with nutrition. Whether it’s a work session, a casual meeting, or a solo café visit, these snacks aim to fit seamlessly into the modern lifestyle.
As the collaboration evolves, both Twiddles and Barista hope to redefine café snacking culture in India, offering better choices without compromising flavor or convenience.
