Chennai, India – As Vummidi Bangaru Jewellers (VBJ Since 1900) marks its 125th anniversary, the iconic Chennai-based jewellery brand has announced a key leadership addition to accelerate its next phase of growth. Deepansh Bhargava, a seasoned retail and lifestyle marketing expert, joins as Senior Vice President & Head of Marketing, bringing his wealth of experience to VBJ’s ambitious expansion plans.
A Strategic Hire for a Legacy Brand
With a career spanning premium retail, fashion, and luxury branding, Deepansh Bhargava has been instrumental in shaping high-profile brands. His notable achievements include:
- Global Brand Strategy: Led the appointment of Maharaja Sawai Padmanabh Singh (Pacho) as the Global Ambassador for U.S. Polo Assn.
- Retail Expansion: Played a pivotal role in the launch and scaling of Brand CENTRAL at Future Group, along with early marketing success for Brand Factory and Foodhall.
- Luxury Retail Expertise: Enhanced consumer engagement strategies during his tenure with DLF Luxury and Premium Retail.
His expertise in digital-first branding, experiential retail, and customer-centric marketing aligns perfectly with VBJ’s vision to modernise while preserving its heritage.
VBJ’s Growth Roadmap: Domestic & International Expansion
VBJ has set its sights on becoming a ₹5000 Cr brand, with aggressive expansion plans:
- Global Footprint: Following the success of its Dallas, Texas showroom, VBJ is set to enter Chicago, California, and Virginia.
- Domestic Growth: Strengthening its presence in Tamil Nadu with upcoming stores in Coimbatore, Trichy, Madurai, and additional Chennai locations including T. Nagar and Chrompet.
Amarendran Vummidi, Managing Director, VBJ, said:
“Deepansh’s strategic acumen will be invaluable as we scale our brand globally while staying rooted in our legacy. His appointment marks a key step in our journey towards becoming a ₹5000 Cr brand.”
Jithendra Vummidi, Joint Managing Director, added:
“Jewellery is more than adornment—it’s an emotional investment. Deepansh’s ability to connect with evolving consumer expectations will help VBJ stay culturally relevant while honouring our traditions.”
Deepansh Bhargava’s Vision for VBJ
On his appointment, Deepansh Bhargava shared:
“Joining VBJ at this milestone moment is an honour. The brand’s craftsmanship and legacy are unparalleled, and I look forward to contributing to its next chapter of success—both in India and internationally.”
With this strategic hire, VBJ reinforces its commitment to blending heritage with innovation, ensuring it remains a preferred choice for jewellery connoisseurs worldwide.
