iPhone users hoping to use Apple’s latest AI tools within apps like Instagram, WhatsApp, Facebook, and Threads will be disappointed. Meta has blocked the integration of Apple Intelligence across its platforms, meaning features like Writing Tools, Genmoji, and other AI-powered functionalities won’t work inside Meta’s apps.
The move comes shortly after Apple rolled out local language support for Apple Intelligence in India, making the AI suite more accessible to a broader range of users.
Why Did Meta Block Apple Intelligence?
Meta has built its own AI assistant ecosystem across its apps and is reportedly concerned that allowing Apple Intelligence could lure users away. In addition, there are underlying concerns about data privacy, with Meta wary of how Apple might leverage interaction data for its AI models.
Interestingly, Apple had earlier approached Meta to integrate its Llama AI model, but talks failed, allegedly due to Apple’s strict privacy policies. Apple eventually partnered with OpenAI’s ChatGPT for iOS AI features instead.
Impact on Indian iPhone Users
For iPhone users in India, this decision limits the usage of Apple’s smart tools on some of the country’s most popular apps. Although a few features like Genmoji were temporarily functional during early testing, recent app updates — like Instagram removing iOS keyboard sticker support — have effectively shut down these capabilities too.
Users can still access Apple Intelligence features like smart writing and summarization outside of Meta’s apps, but within platforms like WhatsApp and Instagram, they’ll have to rely solely on Meta AI.
What’s Next?
It’s uncertain if Meta will reconsider this restriction in the future. For now, this standoff highlights the growing rivalry between tech giants competing not just in hardware or social platforms, but also in the emerging AI ecosystem.
As the battle between Apple’s and Meta’s AI offerings continues, users are caught in the middle — navigating between two powerful, but increasingly walled, digital worlds.
