India’s leading value retail chain DMart is stepping into a new era, shifting its strategy to place greater emphasis on e-commerce through its platform DMart Ready, as it adapts to rapid changes in consumer behavior and rising competition from quick-commerce (q-commerce) players.
Once a secondary offering, DMart Ready is now emerging as a strategic focus for Avenue Supermarts, the company behind DMart. A fresh ₹175 crore infusion into its subsidiary Avenue E-Commerce Ltd. signals the company’s intent to scale up its digital operations significantly.
The move comes at a time when online home delivery is witnessing explosive growth, particularly in urban centers. DMart Ready has already crossed ₹3,000 crore in revenue for FY25 and currently operates in 25 cities. Plans are underway to expand this footprint aggressively, making DMart a more competitive player in the digital grocery and general merchandise space.
According to a Bernstein report, q-commerce in India is expected to grow at a 75–100% CAGR, far outpacing offline retail which is projected to grow in low double digits. This surge has pushed legacy players like DMart to rethink their approach.
As part of its evolving omnichannel model, DMart plans to use physical stores to serve customers in tier-2 and tier-3 towns, while focusing on home deliveries through DMart Ready in larger cities and metros, where convenience and speed
